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Because Shorts ties into YouTube search, a keyword-rich title and description matters far more here than on TikTok or Reels.

Retention is critical: aim for at least 65% average view duration on sub-30s Shorts, 50%+ on 30-60s ones, or the algorithm won't push it wider.

2-4 uploads a week is the sweet spot for Shorts — more than that doesn't add much extra reach.

Visual polish matters more on Instagram than TikTok — decent lighting and framing measurably helps reach here.