What's working right now

Because Shorts ties into YouTube search, a keyword-rich title and description matters far more here than on TikTok or Reels.

Retention is critical: aim for at least 65% average view duration on sub-30s Shorts, 50%+ on 30-60s ones, or the algorithm won't push it wider.

2-4 uploads a week is the sweet spot for Shorts — more than that doesn't add much extra reach.

Visual polish matters more on Instagram than TikTok — decent lighting and framing measurably helps reach here.

Instagram weighs 'sends per reach' heavily — content people actually DM to a friend gets pushed further than content that's just liked or watched.

3-5 posts a week outperforms daily posting here — quality and shareability matter more than raw frequency.

If you're reposting this clip elsewhere afterward, save a clean copy before posting to TikTok — a visible TikTok watermark gets actively suppressed on other platforms.

Keep quick-tip or trend-based clips to 15-30 seconds; storytelling or tutorial content does best at 30-60 seconds. Both hit the highest completion rates in their range.

Posting daily (or close to it) genuinely helps here — the algorithm weighs real-time performance and consistency more than follower count.